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Salvador Pichardo, Emelina Sandino, Martin Wong
Salminic
Salminic produces and distributes mineral salt blocks to cattle ranchers throughout Nicaragua. The blocks are pre-mixed with the exact proportions of mineral salts, vitamins, and regular salts needed to promote healthy growth in the cattle and higher yields of beef and dairy products.
To see where Salminic is located, please click here.
Consulting Focus: Salminic needed assistance selling the salt blocks in larger quantities and was seeking new marketing techniques. Agora consulting allowed them to create a complete marketing strategy and a plan to expand production in order to satisfy increased demand.
"Salminic was born as an alternative to the existing offering of loose, granular mineral salt s for livestock. Pre-mixed blocks represent a more efficient, economical, and healthy way to provide minerals for animal nutrition."
"Thanks to Agora, we have created more efficiency in the production chain and improved our marketing strategy and product distribution."
"Agora’s support has helped us a lot in several administrative and marketing issues. Thanks to Agora, we have created more efficiency in the production chain and improved our marketing strategy and product distribution. The capital provided by Agora has helped us to increase our sales and produce a better quality product. The more optimistic marketing vision will allow us to provide this high-quality product to a greater proportion of the Nicaraguan livestock market."
"Our location in a rural area is an opportunity to provide new sources of employment in the community. We plan to open future markets throughout Central America and ensure that livestock are consuming minerals that are appropriate and healthy." - Salvador Pichardo